Senior Performance Marketing Executive
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Acquisition
🚀 About Us
At RevoU, we are transforming the state of higher education in Southeast Asia — and in doing so, we're changing thousands of lives.
Since 2019, we've empowered thousands of students annually to start, switch, or advance their careers in the most in-demand fields, while helping hundreds of organizations upskill and reskill their workforce through highly effective training in data, digital, and technology.
We are building a better alternative to traditional higher education and corporate training, one that aligns seamlessly with the needs of students and employers in Indonesia's dynamic digital economy.
Working alongside industry leaders, top companies, and learning scientists, we develop transformative programs designed to deliver the results today's companies demand. We are relentless about our students' success and obsessed with unlocking their full potential, regardless of their background.
💡 About the Role
As a Sr. Performance Marketing Executive, you will manage lead acquisition across our paid channels and support the marketing analytics that power our decisions. Your primary goal is to help deliver revenue targets with controlled CAC through paid channels and marketing experimentation.
You will work closely with the creative team and the broader marketing team to turn media spend into qualified demand and revenue through effective campaign execution, fast experimentation, and close collaboration. You will also manage the marketing analytics stack from tracking to reporting and insight generation. You will turn raw data into clear actions that lift conversion and reduce CAC.
We expect strong fluency with AI. You already use it in your day-to-day work to research markets, brainstorm angles, accelerate analysis, and generate or iterate creative assets with speed and taste.
🎯More specifically you will:
Build the acquisition strategy across Meta, Google, YouTube, TikTok, and emerging channels with clear targets for lead quality and CAC
Partner with the Creative team and the Performance Marketing team to lead structured brainstorms that turn insights into clear briefs and high performing concepts, hooks, formats, and assets
Manage weekly and monthly reporting across paid channels and the website, spot trends, and turn them into clear actions including budget allocation proposals
Design high velocity test plans across creatives, audiences, landing pages, and admission funnel, then scale what works
Monitor search results performance across SEM and SEO, including impression share, top queries, and page coverage
Use AI to research markets, accelerate analysis, and generate or iterate creative assets that raise speed and output quality
Conduct periodic competitive research and ongoing market monitoring to keep us ahead
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📍 Please note: This role requires regular in-office presence. We’re looking for candidates who are able to work from our Jakarta office as part of a Work From Office (WFO) setup.
✅ Requirements
In order to be successful in this role, we are looking for someone with:
Minimum 2-3 years in performance marketing with deep hands on experience in Meta and SEM with a proven track record of improving CAC
Advanced skills in marketing analytics, including building the right dashboards, analyzing each channel with the right metrics and deep dives, and applying funnel analysis to turn insights into clear actions
Advanced AI fluency for research, brainstorming, analysis, and creative asset generation
Strong experimentation skills, from hypothesis and design to execution and analysis
Strong competitive research capability using tools such as Similarweb and AI tools to map channels, estimate traffic, analyze messaging and offers, and turn it into insights
Proficient in GA4, UTM parameters, and Google Tag Manager
Working knowledge of SEO including monitoring search traffic, queries, and rankings in Google Search Console
High ownership with the ability to work independently and collaborate across teams, combined with curiosity and a drive to learn fast and ship outcomes
Nice to Have:
Knowledge of SQL to query databases
Experience executing and optimizing YouTube and TikTok campaigns with measurable impact on CAC
Advanced SEO knowledge including use of Google Search Console and Ahrefs or Semrush
Knowledge of using n8n to build marketing or analytics workflows
💖 Benefits
The third promise – you will feel proud about your work 🎉
We believe that finding a fulfilling career should be among the most important priorities in one's life and that today’s job market offers endless opportunities to change the lives of many, for the better. You will play a fundamental role in making this possible.
And nothing will beat the sense of accomplishment once you will see that happening. Especially once you see that happening at scale.
You can see the impact we had on some of our students by reading some of their reviews.
The second promise - a good place to work 😇
We are building a company that takes the growth of its employees on the same level as that of its students. It’s our mandate to make every one of our employees perform at the maximum of their capacity so that they can do here, at RevoU, the very best work of their lives. In practical terms:
Our first promise - the ride of a lifetime 🎢
You will be joining RevoU during a pivotal phase. While the past two years have brought significant challenges in the broader startup and Edtech market, they’ve pushed us to innovate even faster, expanding into new high growth areas, which will define the next 5 years of our market leading journey.
This is not a smooth-sailing ride—it’s an exciting, high-stakes startup phase where your work will directly influence our trajectory and indirectly shape the online higher education market at large.