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Advance Performance Marketing (Meta & Google)

Advance Performance Marketing (Meta & Google)

Master essential Digital Marketing skills applicable in real workplace scenarios

Join 2-day offline training with proven materials

Sessions are guided by seasoned practitioners

Investment of Rp5.000.000 per participant

Connect with professionals from diverse industries

Jadwal Kelas Terdekat

On Demand

Materi Pelatihan

Apa yang Akan Kamu Pelajari?

Dapatkan pemahaman menyeluruh tentang topik sertifikasi melalui pembelajaran interaktif dan studi kasus relevan.

Advance Performance Marketing (Meta & Google)

Facebook Ads Campaign Design: Case Studies & Real-World Scenarios

Audience Targeting & Custom Audiences

Creative Testing & Optimization

Scaling Campaigns with Optimization

Google Ads Full-Funnel Strategy

Keyword Research & Competitor Analysis

Bid Strategy & Conversion Tracking

Campaign Optimization with Insights & Automation

Facebook Ads Campaign Design: Case Studies & Real-World Scenarios

  • Analyzing case studies of successful Facebook campaigns across industries (e-commerce, B2B, and lead generation).

  • Break down successful campaign structures and uncover key success factors.

  • Identify common mistakes in Facebook Ads and learn how to avoid them.

Audience Targeting & Custom Audiences

  • Master advanced segmentation through data layers: combine first-party, third-party, and Facebook data for hyper-targeting.

  • Use dynamic retargeting and lookalike audiences to increase ROI.

  • Hands-On Exercise: Segment target audiences using Facebook Ads Manager and create custom audiences for specific campaigns.

Creative Testing & Optimization

  • Design and execute A/B tests for creatives, copy, and placements to optimize CTR and engagement.

  • Use creative fatigue analysis to scale ads before they lose effectiveness.

  • Hands-On Exercise: Create two versions of a Facebook ad (different headlines/images) and perform an A/B test to analyze results using Facebook Ads Manager.

Scaling Campaigns with Optimization

  • Develop a strategy to scale campaigns with budget allocation, automated rules, and optimization.

  • Analyze underperforming campaigns and pivot strategies based on data.

  • Hands-On Exercise: Use Facebook Ads Manager to adjust budgets and bids, and develop a scaling strategy based on campaign performance data.

Google Ads Full-Funnel Strategy

  • Analyze case studies of brands using full-funnel strategies across Search, Display, and Shopping Ads. 

  • Understand how to design an integrated Google Ads campaign that supports each stage of the customer journey.

  • Hands-On Exercise: Create a simple full-funnel Google Ads strategy using Google Ads Editor for Search and Display Ads.

Keyword Research & Competitor Analysis

  • Conduct basic keyword research using Google Ads Keyword Planner.

  • Identify relevant keywords for specific ad groups and campaigns.

  • Hands-On Exercise: Use Google Ads Keyword Planner to find high-intent keywords for a sample campaign.

Bid Strategy & Conversion Tracking

  • Learn how to choose between bid strategies: Target CPA, Target ROAS, Maximize Conversions, etc.

  • Set up conversion tracking for better insights and analysis.

  • Hands-On Exercise: Set up conversion tracking in Google Ads and adjust bids to improve campaign performance.

Campaign Optimization with Insights & Automation

  • Learn how to analyze performance data (CTR, CPC, Quality Score) to optimize campaigns.

  • Use Google Ads Editor to make bulk adjustments based on performance data.

  • Hands-On Exercise: Optimize a sample Google Ads campaign based on real-time data insights.

Jadwal Kelas Terdekat

Pink Poppy Flowers
Pink Poppy Flowers

Persyaratan

Persyaratan untuk Mengikuti Sertifikasi

Cek persyaratan lengkap sebelum mengikuti sertifikasi. Dapat dipenuhi salah satunya.

Design high-performing Facebook Ads using real case studies and advanced targeting strategies

Run A/B tests and creative optimization to maximize Facebook Ads performance

Scale Facebook Ads intelligently using automation and data-driven decisions

Build full-funnel Google Ads strategies through keyword research and bid optimization

Use data insights and automation to improve Google Ads ROI and conversion tracking

Materi Pelatihan

Apa yang Akan Kamu Pelajari?

Dapatkan pemahaman menyeluruh tentang topik sertifikasi melalui pembelajaran interaktif dan studi kasus relevan.

Advance Performance Marketing (Meta & Google)

Facebook Ads Campaign Design: Case Studies & Real-World Scenarios

  • Analyzing case studies of successful Facebook campaigns across industries (e-commerce, B2B, and lead generation).

  • Break down successful campaign structures and uncover key success factors.

  • Identify common mistakes in Facebook Ads and learn how to avoid them.

Audience Targeting & Custom Audiences

  • Master advanced segmentation through data layers: combine first-party, third-party, and Facebook data for hyper-targeting.

  • Use dynamic retargeting and lookalike audiences to increase ROI.

  • Hands-On Exercise: Segment target audiences using Facebook Ads Manager and create custom audiences for specific campaigns.

Creative Testing & Optimization

  • Design and execute A/B tests for creatives, copy, and placements to optimize CTR and engagement.

  • Use creative fatigue analysis to scale ads before they lose effectiveness.

  • Hands-On Exercise: Create two versions of a Facebook ad (different headlines/images) and perform an A/B test to analyze results using Facebook Ads Manager.

Scaling Campaigns with Optimization

  • Develop a strategy to scale campaigns with budget allocation, automated rules, and optimization.

  • Analyze underperforming campaigns and pivot strategies based on data.

  • Hands-On Exercise: Use Facebook Ads Manager to adjust budgets and bids, and develop a scaling strategy based on campaign performance data.

Google Ads Full-Funnel Strategy

  • Analyze case studies of brands using full-funnel strategies across Search, Display, and Shopping Ads. 

  • Understand how to design an integrated Google Ads campaign that supports each stage of the customer journey.

  • Hands-On Exercise: Create a simple full-funnel Google Ads strategy using Google Ads Editor for Search and Display Ads.

Keyword Research & Competitor Analysis

  • Conduct basic keyword research using Google Ads Keyword Planner.

  • Identify relevant keywords for specific ad groups and campaigns.

  • Hands-On Exercise: Use Google Ads Keyword Planner to find high-intent keywords for a sample campaign.

Bid Strategy & Conversion Tracking

  • Learn how to choose between bid strategies: Target CPA, Target ROAS, Maximize Conversions, etc.

  • Set up conversion tracking for better insights and analysis.

  • Hands-On Exercise: Set up conversion tracking in Google Ads and adjust bids to improve campaign performance.

Campaign Optimization with Insights & Automation

  • Learn how to analyze performance data (CTR, CPC, Quality Score) to optimize campaigns.

  • Use Google Ads Editor to make bulk adjustments based on performance data.

  • Hands-On Exercise: Optimize a sample Google Ads campaign based on real-time data insights.

Facebook Ads Campaign Design: Case Studies & Real-World Scenarios

Audience Targeting & Custom Audiences

Creative Testing & Optimization

Scaling Campaigns with Optimization

Google Ads Full-Funnel Strategy

Keyword Research & Competitor Analysis

Bid Strategy & Conversion Tracking

Campaign Optimization with Insights & Automation

Persyaratan

Persyaratan untuk Mengikuti Sertifikasi

Cek persyaratan lengkap sebelum mengikuti sertifikasi. Dapat dipenuhi salah satunya.

Design high-performing Facebook Ads using real case studies and advanced targeting strategies

Run A/B tests and creative optimization to maximize Facebook Ads performance

Scale Facebook Ads intelligently using automation and data-driven decisions

Build full-funnel Google Ads strategies through keyword research and bid optimization

Use data insights and automation to improve Google Ads ROI and conversion tracking

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Metode Pembelajaran Revou

Lebih Modern, Lebih Interaktif, Lebih Efektif

Standar baru dalam pelatihan sertifikasi, RevoU mempersiapkanmu secara menyeluruh untuk tantangan industri.

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Top Trainers & Mentors

Receive full support from experienced trainers and mentors throughout the training, portfolio building, and assessment process.

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Comfortable Facilities & Locations

Training is held in comfortable, accessible venues, complete with full logistics, meals, and high-quality amenities.

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Interactive Learning

Go beyond learning from slides. Peer reviews, group discussions, and quizzes make the learning experience more engaging and effective.

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Meaningful Networking

Connect with professionals from diverse industries to exchange ideas and grow your network—during and after the training.

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Modern Learning Materials

Learning materials such as videos, infographics, and interactive presentations help participants understand concepts more easily.

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TAMPILKAN LEBIH BANYAK
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Ada pertanyaan lebih lanjut
mengenai program ini?

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mengapa revou

Mengapa Memilih RevoU Sebagai Partner Sertifikasi?

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Small Group, Maximum Impact

With a compact class size, we ensure every participant gets personalized feedback, focused attention, and a collaborative learning experience.

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Ready-to-Go Training

No need to spend weeks on planning. Just choose a date, enroll, and begin upskilling your team with proven materials.

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Multi Industry Networking

Expose your team to real-world case studies, fresh insights, and problem-solving strategies beyond your own company walls.

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Led by Industry Experts

Sessions are guided by seasoned practitioners who bring real-world experience and most up-to-date insights to every class.

FAQ

Frequently Asked Questions

  • Sertifikasi BNSP adalah pengakuan resmi dari Badan Nasional Sertifikasi Profesi yang menandakan bahwa seseorang memiliki kompetensi sesuai standar nasional. Bagi perusahaan, ini penting untuk memenuhi regulasi, meningkatkan kredibilitas SDM, dan menunjang tender atau audit ISO.

  • Jika peserta belum berhasil lulus dalam ujian sertifikasi, RevoU memberikan kesempatan untuk mengikuti satu kali ujian ulang secara gratis sesuai ketentuan yang berlaku.

  • Pendaftaran dimulai dengan memilih keahlian dan persyaratan yang sesuai, kemudian RevoU akan mendampingi proses dari awal hingga peserta mendapatkan sertifikasi resmi.

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