About Astro:

Astro is an online quick-commerce platform offering more than 1,000 high-quality goods. They are ready to deliver your groceries in minutes and are open 24/7.

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Their commitment to excellence is evident in their diverse range of services, which includes digital marketing, web development, and data analytics. All these services are designed to ensure customer satisfaction.

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The Objective:

Astro aims to increase sales by using personalized marketing recommendations based on customer segmentation.

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The Result:

To achieve this objective, Theofani Liquica, Fitra Rachma, and M. Arya Mahatma needed to conduct customer segmentation to provide effective and efficient marketing recommendations.

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They used the following methodology for customer segmentation:

Here are the final customer segmentations and marketing strategy recommendations!

For more detailed information, you can view their presentation here.