Advance Performance Marketing (Meta & Google)
Master essential Digital Marketing skills applicable in real workplace scenarios
Join 2-day offline training with proven materials
Sessions are guided by seasoned practitioners
Investment of Rp5.000.000 per participant
Connect with professionals from diverse industries
SYLLABUS
Your Learning Path
Gain a comprehensive understanding of the certification topic through interactive learning and relevant case studies.
Advance Performance Marketing (Meta & Google)
Facebook Ads Campaign Design: Case Studies & Real-World Scenarios
Audience Targeting & Custom Audiences
Creative Testing & Optimization
Scaling Campaigns with Optimization
Google Ads Full-Funnel Strategy
Keyword Research & Competitor Analysis
Bid Strategy & Conversion Tracking
Campaign Optimization with Insights & Automation
Facebook Ads Campaign Design: Case Studies & Real-World Scenarios
Analyzing case studies of successful Facebook campaigns across industries (e-commerce, B2B, and lead generation).
Break down successful campaign structures and uncover key success factors.
Identify common mistakes in Facebook Ads and learn how to avoid them.
Audience Targeting & Custom Audiences
Master advanced segmentation through data layers: combine first-party, third-party, and Facebook data for hyper-targeting.
Use dynamic retargeting and lookalike audiences to increase ROI.
Hands-On Exercise: Segment target audiences using Facebook Ads Manager and create custom audiences for specific campaigns.
Creative Testing & Optimization
Design and execute A/B tests for creatives, copy, and placements to optimize CTR and engagement.
Use creative fatigue analysis to scale ads before they lose effectiveness.
Hands-On Exercise: Create two versions of a Facebook ad (different headlines/images) and perform an A/B test to analyze results using Facebook Ads Manager.
Scaling Campaigns with Optimization
Develop a strategy to scale campaigns with budget allocation, automated rules, and optimization.
Analyze underperforming campaigns and pivot strategies based on data.
Hands-On Exercise: Use Facebook Ads Manager to adjust budgets and bids, and develop a scaling strategy based on campaign performance data.
Google Ads Full-Funnel Strategy
Analyze case studies of brands using full-funnel strategies across Search, Display, and Shopping Ads.
Understand how to design an integrated Google Ads campaign that supports each stage of the customer journey.
Hands-On Exercise: Create a simple full-funnel Google Ads strategy using Google Ads Editor for Search and Display Ads.
Keyword Research & Competitor Analysis
Conduct basic keyword research using Google Ads Keyword Planner.
Identify relevant keywords for specific ad groups and campaigns.
Hands-On Exercise: Use Google Ads Keyword Planner to find high-intent keywords for a sample campaign.
Bid Strategy & Conversion Tracking
Learn how to choose between bid strategies: Target CPA, Target ROAS, Maximize Conversions, etc.
Set up conversion tracking for better insights and analysis.
Hands-On Exercise: Set up conversion tracking in Google Ads and adjust bids to improve campaign performance.
Campaign Optimization with Insights & Automation
Learn how to analyze performance data (CTR, CPC, Quality Score) to optimize campaigns.
Use Google Ads Editor to make bulk adjustments based on performance data.
Hands-On Exercise: Optimize a sample Google Ads campaign based on real-time data insights.
Tools and Platforms Covered
Key Outcomes
What You Will Bring Back from The Class
Bring back practical tools and insights you can apply directly at work.
Design high-performing Facebook Ads using real case studies and advanced targeting strategies
Run A/B tests and creative optimization to maximize Facebook Ads performance
Scale Facebook Ads intelligently using automation and data-driven decisions
Build full-funnel Google Ads strategies through keyword research and bid optimization
Use data insights and automation to improve Google Ads ROI and conversion tracking
SYLLABUS
Your Learning Path
Gain a comprehensive understanding of the certification topic through interactive learning and relevant case studies.
Advance Performance Marketing (Meta & Google)
Facebook Ads Campaign Design: Case Studies & Real-World Scenarios
Analyzing case studies of successful Facebook campaigns across industries (e-commerce, B2B, and lead generation).
Break down successful campaign structures and uncover key success factors.
Identify common mistakes in Facebook Ads and learn how to avoid them.
Audience Targeting & Custom Audiences
Master advanced segmentation through data layers: combine first-party, third-party, and Facebook data for hyper-targeting.
Use dynamic retargeting and lookalike audiences to increase ROI.
Hands-On Exercise: Segment target audiences using Facebook Ads Manager and create custom audiences for specific campaigns.
Creative Testing & Optimization
Design and execute A/B tests for creatives, copy, and placements to optimize CTR and engagement.
Use creative fatigue analysis to scale ads before they lose effectiveness.
Hands-On Exercise: Create two versions of a Facebook ad (different headlines/images) and perform an A/B test to analyze results using Facebook Ads Manager.
Scaling Campaigns with Optimization
Develop a strategy to scale campaigns with budget allocation, automated rules, and optimization.
Analyze underperforming campaigns and pivot strategies based on data.
Hands-On Exercise: Use Facebook Ads Manager to adjust budgets and bids, and develop a scaling strategy based on campaign performance data.
Google Ads Full-Funnel Strategy
Analyze case studies of brands using full-funnel strategies across Search, Display, and Shopping Ads.
Understand how to design an integrated Google Ads campaign that supports each stage of the customer journey.
Hands-On Exercise: Create a simple full-funnel Google Ads strategy using Google Ads Editor for Search and Display Ads.
Keyword Research & Competitor Analysis
Conduct basic keyword research using Google Ads Keyword Planner.
Identify relevant keywords for specific ad groups and campaigns.
Hands-On Exercise: Use Google Ads Keyword Planner to find high-intent keywords for a sample campaign.
Bid Strategy & Conversion Tracking
Learn how to choose between bid strategies: Target CPA, Target ROAS, Maximize Conversions, etc.
Set up conversion tracking for better insights and analysis.
Hands-On Exercise: Set up conversion tracking in Google Ads and adjust bids to improve campaign performance.
Campaign Optimization with Insights & Automation
Learn how to analyze performance data (CTR, CPC, Quality Score) to optimize campaigns.
Use Google Ads Editor to make bulk adjustments based on performance data.
Hands-On Exercise: Optimize a sample Google Ads campaign based on real-time data insights.
Facebook Ads Campaign Design: Case Studies & Real-World Scenarios
Audience Targeting & Custom Audiences
Creative Testing & Optimization
Scaling Campaigns with Optimization
Google Ads Full-Funnel Strategy
Keyword Research & Competitor Analysis
Bid Strategy & Conversion Tracking
Campaign Optimization with Insights & Automation
Key Outcomes
What You Will Bring Back from The Class
Bring back practical tools and insights you can apply directly at work.
Design high-performing Facebook Ads using real case studies and advanced targeting strategies
Run A/B tests and creative optimization to maximize Facebook Ads performance
Scale Facebook Ads intelligently using automation and data-driven decisions
Build full-funnel Google Ads strategies through keyword research and bid optimization
Use data insights and automation to improve Google Ads ROI and conversion tracking
Trusted for Impactful Learning
Past Companies Who Learned Data with RevoU
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RevoU Learning Method
More Modern, More Interactive, More Effective
Setting a new standard in certification training, RevoU prepares you thoroughly for real industry challenges.
Top Trainers & Mentors
Receive full support from experienced trainers and mentors throughout the training, portfolio building, and assessment process.
Comfortable Facilities & Locations
Training is held in comfortable, accessible venues, complete with full logistics, meals, and high-quality amenities.
Interactive Learning
Go beyond learning from slides. Peer reviews, group discussions, and quizzes make the learning experience more engaging and effective.
Meaningful Networking
Connect with professionals from diverse industries to exchange ideas and grow your network—during and after the training.
Modern Learning Materials
Learning materials such as videos, infographics, and interactive presentations help participants understand concepts more easily.
WHY RevoU
Why Choose Short Courses?
Small Group, Maximum Impact
With a compact class size, we ensure every participant gets personalized feedback, focused attention, and a collaborative learning experience.
Ready-to-Go Training
No need to spend weeks on planning. Just choose a date, enroll, and begin upskilling your team with proven materials.
Multi Industry Networking
Expose your team to real-world case studies, fresh insights, and problem-solving strategies beyond your own company walls.
Led by Industry Experts
Sessions are guided by seasoned practitioners who bring real-world experience and most up-to-date insights to every class.
FAQ
Frequently Asked Questions
RevoU Offline Short Course is a 1–2 day in-person training designed to help you focus on one specific topic. It’s practical, interactive, and guided by experienced professionals, ideal if you want to improve your skills without committing to a long program.
All of short course classes are held offline at Gowork RDTX Square, Jakarta. If you don’t see a batch that works for you, just reach out to us, we’re happy to explore options with you.
Yes If you have at least 10 people, we can do a class takeover. From the topic to the schedule and location, we’ll make it work for you.