Astro Impact Estimation Analysis

About Astro:

Astro is an online quick-commerce platform offering more than 1,000 high-quality goods. They are ready to deliver your groceries in minutes and are open 24/7.

‍

Their commitment to excellence is evident in their diverse range of services, which includes digital marketing, web development, and data analytics. All these services are designed to ensure customer satisfaction.

‍

The Objective:

Astro aims to reduce shipping costs by unifying deliveries for orders that are placed almost simultaneously and are geographically close.

‍

The Results:

To determine the potential cost savings, Yulianthy Ho, Fatmasari Irfan Puteri, and Lisma Mahesha needed to conduct an impact estimation analysis based on the pooling system.

‍

To do this, they used the following methodology:

Here is the impact analysis along with the cost and benefit calculations:

From this analysis, they recommended adding an informative notification feature, such as Estimated Arrival Time (ETA), so customers can more accurately anticipate when to receive their orders.

You can learn more in detail from their presentation here.