Good Day Korean Latte | Portofolio RevoU

Developed an organic social media strategy and short-form video for Good Day Korean Latte — selected as the Best Video Project among 100+ RevoU students and presented during the final showcase week.

About the Project

Good Day Korean Latte is part of Good Day's ready-to-drink coffee line. This RevoU Social Media Organic project built an organic content strategy and a short-form video that positions the product around everyday moods and daily activities. The video was selected as the Best Video Project among 100+ RevoU students and presented during the final showcase week.

Objective

Create relevant and engaging content that positions Good Day Korean Latte as the go-to daily mood booster.

Result

Audited 60 recent posts (Good Day + 2 competitors) to find engagement gaps.
Produced a conversion-focused short video with a complete script and storyboard.
Selected as Best Video Project and presented at the RevoU showcase.

My Scope

Performed social media and competitor analysis.
Defined brand persona, content pillars, and message tone.
Scripted, storyboarded, and produced the final video content.
Delivered insights and creative recommendations for future campaigns.

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Tools Used

CapCut, Figma, ChatGPT, Instagram, Google Docs, Google Sheets, Google Slides.