Good Day Korean Latte

About the Project

Good Day Korean Latte is part of Good Day's ready-to-drink coffee line. This RevoU Social Media Organic project built an organic content strategy and a short-form video that positions the product around everyday moods and daily activities. The video was selected as the Best Video Project among 100+ RevoU students and presented during the final showcase week.

Objective

Create relevant and engaging content that positions Good Day Korean Latte as the go-to daily mood booster.

Result

• Audited 60 recent posts (Good Day + 2 competitors) to find engagement gaps.

• Produced a conversion-focused short video with a complete script and storyboard.

• Selected as Best Video Project and presented at the RevoU showcase.

My Scope

• Performed social media and competitor analysis.

• Defined brand persona, content pillars, and message tone.

• Scripted, storyboarded, and produced the final video content.

• Delivered insights and creative recommendations for future campaigns.

Check this out

• Content 1 — Good Day Korean Latte, Your Daily Boost!

• Content 2 — Bikin Korean Latte Sekelas Café, Cuma Hitungan Detik!

Tools Used

CapCut, Figma, ChatGPT, Instagram, Google Docs, Google Sheets, Google Slides.